Event Marketing and Place Branding – Case Study of Taiwan International Balloon Festival
碩士 === 國立臺灣大學 === 企業管理碩士專班 === 107 === With the trend of globalization, cities, areas rather than countries, are increasingly becoming the principal protagonists between geographical regions. The competition among cities to establish their credentials as the best choice for prospective visitors, inv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89ebxs |