| Summary: | 碩士 === 國立臺灣大學 === 生物科技管理碩士在職學位學程 === 107 === Medical device industry is a key area for the future economic growth, but the medical device industry is wide-ranging products, a small amount of diversity, regulatory control, long development period and high risk etc. These characteristics set up the high entry level and it requires huge resources and more time to enter it. Therefore, when entrepreneurs want must pay more thoughts to increase competitive strength.
This study includes analysis of 47 medical device domestic companies listed in stock. From the capital, number of people, revenue, market capitalization and number of companies, it finds that the scale of domestic medical device industry is still small. From the compound annual growth rate of revenue and profit, it finds that domestic industry is not yet high growth and the big companies become bigger.
From the Porter five-force analysis model, "Rivalry" is a high degree of competition. "Substitutes" is less threatening. "The threat of New Entrants" need more time to prove it. "Bargaining Power of Buyers" must be depend on products. "Bargaining Power of Suppliers" has high dependence on suppliers and weak management and bargaining power.
From the Michael Porter diamond model, the “Factor Conditions” government has assist to train regulatory talents and the establishment of industrial settlements, and international marketing talents will be the key factor from domestic to international market. The "Demand Conditions" is important to be perfect the product. " Firm Strategy, Structure, and Rivalry". The domestic enterprises should adopt different position in the value chain because of domestic market size and product variety." Related and Supporting Industries" should use the leading position of some domestic companies to enhance their competitive advantage. "Government" policies and regulations should be collaborated with other larger markets countries. "Chance" should make good use of the combination of the advantages of existing domestic industries and new technologies to generate more value and opportunities.
Then this study choose three competitive companies, and adopt analysis of case study method through financial reports, research reports and web site etc. to understand business model, profit curve, SWOT. At last it integrates some key factors of competitiveness, such as: " Brands and OEM/ODM/PL need coexist.", " Internal and external sales are parallel.", "Experienced management team", " Flexible production and customized R&D design.", "Quality and certification qualification", "Cost control", " Strategic partner.
At present, it recommends that domestic enterprises can adopt more aggressive practices such as mergers and acquisitions. Mergers and acquisitions in the same industry can increase the scale of the company''s revenue, and cross-sector of mergers and acquisitions can achieve diversified operations and diversify risks.
Future research proposals can be from "maturity of new technology", "cooperation of internationalization policy", "the new entrants effect in the industry", "the impact of mergers and acquisitions for the domestic medical equipment companies", and “brand and outsourcing co-exist”.
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