Exploring the Impulse Buying Behaviors in Omni-channel Retailing – A case study of Watsons
碩士 === 國立臺灣大學 === 生物產業傳播暨發展學研究所 === 107 === Global retailing giants, including Amazon, Walmart, and Alibaba, put greater emphasis on the integration of physical and digital channels to developing Omni-Channel Retailing. The omni-channel strategy aims to provide consumers with a seamless experience a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63ev88 |