A Study of the O2O Revolution in the Retail Industry: Business Models of the Home Decor Industry
碩士 === 國立臺灣大學 === 土木工程學研究所 === 107 === In recent years, the O2O (Online to Offline & Offline to Online) business model has become an important trend for retailers in all industries. In an era where internet and mobile technologies are advancing rapidly, retailers can no longer rely on face-face-...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/4dek4k |