| Summary: | 碩士 === 國立臺灣大學 === 土木工程學研究所 === 107 === Mixed-use Developments consisting of residential and commercial have become common and popular; however, the management of almost all these developments after handover, due to its residence focused nature, are almost always under the management of a single biased committee. Of course, this also happen because of higher residential ratio than that of commercial. The drawback of such management is the lack of proper measures or standards between two end users: residents and retailers, who very often possess different and conflicting interests that may lead to different managements and maintenance requirements. In some cases, the residence committee further escalates the problems by demanding unreasonable commercial terms and higher management fees from retail users, such practice not only creates disputes, but also works against the best interests of both parties.
By using an example of a development project whose commercial section is operated by the same developer, this research attempts to demonstrate a good commercial property is depend upon its neighboring business activities and environments, a non-residential management committee can actually provide a fair platform that creates and enhance values for both parties; therefore, if when a mixed-used development is positioned carefully and properly before the development, it will be able to meet existing residential ordinances and regulations, thereby through separated management committees making sure rights and duties of both parties are met. All these can be done by integrating separate management agreement into the residential sales contract with specific goals, clearly defined public areas and how these areas managed, maintained and used.
On business planning, this research has made the conclusion that in order to establish an attractive commercial property in an area, issues such as neighborhood, safety, economics and convenience must be considered. Preliminary feasibility studies such as target customers, market changes, consumer behaviors, tenant mix and other experience driven products and marketing ideas must be carefully tested and integrated into the planning of facilities and infrastructures. Amongst all these, one must pay attention to productivity of both internal and external personnel, planning of circulations and traffic flows, facilities that meet environmental needs, advertising banners, landscape planning etc. Finally achieve a good mixed-use development project that well interacts and co-exists with neighborhood and commercial activities.
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