An Examination in the Musical Reward-based Crowdfunding Pledged Behavior
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 107 === The study provides an insight into the factors of sponsorship motivation that influence the fundraising performance of Taiwanese Indie music crowdfunding from 2012 to 2018. The research includes three dimensions to measure fundraising performance such as succ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8fww8c |