Developing Customer Experience Service Marketing Strategy for Smart Retail Stores - Model Construction and Verification
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 107 === In recent years, the advancement of technology and the improvement of people''s awareness, customers gradually pay attention to the feelings of shopping in the store and use it as a measure of purchasing decisions. To this end, retailers hav...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9b5p53 |