Exploring the Factors Influencing Individuals'' Shopping Intention in Virtual Reality Environment: Perspectives from Extended Needs-Technology Fit
碩士 === 國立臺中科技大學 === 資訊管理系碩士班 === 107 === Nowadays, more and more enterprises are investing their resources in developing virtual reality（VR）content. To increase customer satisfaction and purchase intention by providing innovative shopping methods, has become one of the key focus of today'&a...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cnjh28 |