Innovativeness, customer engagement, and customer value co-creation behaviors
碩士 === 國立臺中科技大學 === 財務金融研究所碩士班 === 107 === Customer value co-creation behaviors play a critical role in determining customer satisfaction. However, few hospitality studies have examined how innovativeness affects customer value co-creation behaviors. This study examined the effect of innovativeness...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qz4m44 |