Applying Technology Acceptance Model on Customers'Actual Behavior of Out-of-pocket Medical Materials on Price Comparison Websites : the Moderating Effect of Job-relatedness

碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 107 === The research mainly aims for the discussion on the correlation among the factors that affect users’ attitudes and behavioral intentions towards the Ministry of Health and Welfare-Price Comparison Network for self-supporting medical devices, and to include the...

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Bibliographic Details
Main Authors: Ya-Ling Lin, 林雅玲
Other Authors: 李國瑋
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/mnzqfm
Description
Summary:碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 107 === The research mainly aims for the discussion on the correlation among the factors that affect users’ attitudes and behavioral intentions towards the Ministry of Health and Welfare-Price Comparison Network for self-supporting medical devices, and to include them into the dimension of trust to explore the mutual influence between perceived ease of use and trust and the interference effect of job relevance on them. Thereby, it is an important objective of the research to understand the potential users’ intention to use Ministry of Health and Welfare- Price Comparison Network for self-supporting medical devices, and the possible factors affecting the intention to use due to the nature of work. This research was based on the theory of Technology Acceptance Model (TAM) put forward by Davis (1989). It adopted the method of questionnaire survey. A total of 188 valid questionnaires were collected. And PLS analysis method was used to verify the research framework. The users were divided into two categories: the users in the first category were the professionals highly correlated with the medical field; the users in the second category were the professionals uncorrelated with the medical field. The purpose of this research is to verify, analyze and compare the technology acceptance model for job relevance. The results of the research shown that there are significant differences of facet relevance of technology acceptance model between the professionals highly correlated with the medical field and the professionals uncorrelated with the medical field, which means that there are certain differences between the two groups. The results of this research will be benefit to establish the technology acceptance model and provide more understanding modes and interpretation of technology acceptance model for users.