Media Mix Marketing of KADOKAWA''s Light Novel-Through qualitative and quantitative analysis-

Media Mix Marketing of KADOKAWA''s Light Novel-Through qualitative and quantitative analysis-

碩士 === 國立臺中科技大學 === 應用日語系日本市場暨商務策略碩士班 === 107 === The thesis takes the light novels published by KADOKAWA Group as object to analyze the characteristic of light novels and the influence of media mix. The current KADOKAWA Group occupies about half of the share of the Light Novels market, and is good...

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Bibliographic Details
Main Authors:	Yan-Jie Chen, 陳衍介
Other Authors:	Yao-Fen Tseng
Format:	Others
Published:	2019
Online Access:	http://ndltd.ncl.edu.tw/handle/9f7rg2

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