| Summary: | 碩士 === 國立臺北大學 === 會計學系 === 107 === The case company is a traditional food manufacturer, which sells all over the domestic retail channels. In recent years, its products have been exported to major Asian countries, and the first chocolate museum and sightseeing factory in Asia was established in Taoyuan.
From the promotion of the brand, export, to the chocolate culture in Taiwan, in response to the new retail era, the case company further expand the business tentacles into the e-commerce channel, and gradually combine the service industry from the manufacturing industry.
However, regarding a new situation in the future, top managers of the company think that the traditional information system can no longer support the needs of rapid and multi-dimensional analysis. Therefore, they hope to obtain timely, complete and accurate information through the introduction of the sales forecasting system to control sales opportunities, reduce inventory scrap caused by excessive production, and improve firm performance
The case company started planning the sales forecasting system project in March 2017, and launched the sales forecasting system in May 2018. Therefore, I uses the data from March 2017 to March 2019 as the sample period.
The multiple regression model is used to investigate if the firm performance improves after implementing
The results indicated that the company performance improved after introducing the sales forecasting system.
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