How Value Co-creation Affects Service Innovation－A Service Dominant Perspective
碩士 === 國立臺北大學 === 企業管理學系 === 107 === In today’s knowledge-based society, services are the most important source of economic, and technology and innovation are valued. In order to maintain a long-term competitive advantage, it is necessary for enterprises to balance innovation ambidexterity. This stu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8mpa59 |
| Summary: | 碩士 === 國立臺北大學 === 企業管理學系 === 107 === In today’s knowledge-based society, services are the most important source of economic, and technology and innovation are valued. In order to maintain a long-term competitive advantage, it is necessary for enterprises to balance innovation ambidexterity. This study focus on the impact of customer-enterprise value creation on service innovation from the perspective of service dominant logic, and joins the self-efficacy theory that was often used in education and human resources to observe the moderation between value co-creation and service innovation. This study is based on the questionnaires issued by people who have used financial services in the past. The empirical results show that value co-creation has a positive impact on exploratory service innovation and exploitative service innovation, but the customers self-efficacy does not causes moderation effect on the above variable relationship.
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