| Summary: | 碩士 === 國立臺北教育大學 === 教育傳播與科技研究所 === 107 === Abstract
As the internet and technology flourishing,using today’s most widely used communications software LINE as a parent-teacher communication media becomes more and more convenience. With its advantage of diversity forms and immediacy, it may be helpful for enhancing satisfaction of Parent-Teacher Communication.
This study focus on “The Willingness of Parent-Teacher communication with LINE was developed. In order to collect data for analysis, questionnaires were from 244 preschools. The survey data by using Descriptive statistics, One-way ANOVA,Pearson product-moment correlation and analysis SEM to approach statistical analysis.
The main findings of this study were as followed:
(1) Perceived ease of use has a positive impact on perceived usefulness. On behalf of users, the easier it is to learn and the easier it is to use, the higher the user's acceptance, and the cognitive use of LINE will enhance the interaction of the teacher. Results.
(2) Perceptually interesting has a positive influence on the ease of use. It means that the degree of interest in the process of LINE will affect the ease of use of LINE. The easier it is to use, the easier it is to accept LINE for communication.
(3) This study found that "perceived usefulness" and "perceived ease of use" do not necessarily significantly affect the intention of using LINE. Although it is not difficult to operate LINE, teachers do not have higher Willingness; may be because the use of LINE operation is too convenient. privacy considerations, and it is time-consuming and labor-intensive.
Keywords：LINE, Technology Acceptance Model (TAM),
Parent-teacher communication.
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