Exploring the Cognition and Consumption Behavior of Sweeteners in Commercial Beverages among Greater Taipei Area

• Main Authors: Chen, Yu-Fan, 陳瑜璠
• Other Authors: Wu, Chang-Jer
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/6c827e

碩士 === 國立臺灣海洋大學 === 食品科學系 === 107 === With the advancement of science and technology and changes in eating habits, the rate of obesity caused by excessive intake of high-sugar diet and the incidence of chronic diseases is gradually higher, but the pursuit of sweetness and the satisfaction of taste buds are difficult to give up, so it is low. The calorie of caloric properties has risen, but the myth of sweeteners has always been a frequent issue in the news media. If people have the correct perception and attitude towards sweeteners, choose the right sweetness according to their own health. Foods can enrich your diet and avoid excessive worry about the intake of sweeteners. Therefore, this study focuses on commercial beverage products, and uses a designed questionnaire to discuss the public's perception, attitude and consumption behavior of sweeteners in commercial beverage products. The questionnaire was distributed on the Internet in March 2019. For the general public in the Greater Taipei area, 425 questionnaires were collected and 415 valid samples were valid. The effective questionnaire rate was 97%. After the recovery, SPSS 22.0 (Statistical Product and Service Solutions) statistical software package was used for statistical analysis. According to the statistics of this study, among the demographic characteristics, the respondents were mainly women (72.8%), and the age distribution of respondents was more than 40 years old (83.4%), including 21-30 years old and 31-40 years old. The main age group, the education level is mostly university (60.2%), followed by the research institute (including) (23.1%), the occupation is the most students (20.0%), the average monthly income is between 30,000 yuan and 50,000 yuan (48.4%), the respondents' diet habits were mainly foraging (97.6%). Among the distribution of commercial beverage consumption behaviors, there are many people who buy commercial beverages (82.4%), the maximum frequency of purchase is 1-3 times/week (67.8%), followed by 4-6 times/week (21.6%). The monthly average purchase amount is more than 500 yuan (inclusive) (67.0%). The top three categories of purchases are tea and plant extract beverages (82.2%), dairy products and lactic acid beverages (62.6%), and coffee drinks. (48.2%), beverage information sources are mostly from merchandise display (68.7%) and online media (48.2%). The place of purchase is mainly convenience stores (95.3%). 77.8% of the subjects indicate that flavor is the main consideration when purchasing beverages and the reasons for the purchase of beverages were more stressful (29.8%). The reason for not purchasing beverage habits was health considerations (47.9%). Further analysis showed that the knowledge items of sweeteners were statistically significantly correlated with the educational level (p<0.05), and the degree of risk consent of the respondents for beverages and metabolic syndrome was between different genders and age groups. The average score was significantly different (p<0.05), and an average score of 4.0 or more indicates that it is highly recognized that excessive intake of beverages may affect human health. Based on the above conclusions, the general public has the cognition that excessive intake of sugar-sweetened beverages will affect health. However, not everyone knows and understands sweeteners. It is hoped that the writing of this study will prompt the relevant state units to release more simple and easy to understand the education and propaganda, let the people have more complete health knowledge and reduce the unsuspected food security panic. On the other hand, it is hoped that this research can give the industry the consumer characteristics such as consumption cognition, attitude and behavior. As a reference, provide some value for the development and marketing of new beverages.