| Summary: | 碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 107 === The purpose of this study was to analyse Kagoshima Rebnise Basketball Club by the perspective of Japanese Professional Basketball Leagues’ trine relationship management strategies. This research used documentary analysis and semi-structured interview. The date was gathered from related documents, media reports, and nine interviewers--in total. As for the results, surrounding organizations were actively supporting the club; but it was apparent that the club did not offer any benefit for them. Government hopes to encourage the development of sports tourism industry: regional development, increasement of tourist population, etc. However, the club has not cooperated with other organizations; therefore, it seems that they are not ideal for the sports tourism industry. The relationship with other organizations, quality of services; along with importance of selecting the right coaches and the attitude of surrounding organizations of the club, which tie factors and reasons for lack of identities between the club and fans surrounding organizations. In conclusion, due to the negative attitude of the club for the management, and the fact that the trinity operation suggested by the league, was not implemented, the fans could not identify with the club, which then lead to the current poor management condition.
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