The Effect of Tainan Student Affairs Staff’s Role Identity on the Job Performace: the Mediator Effect of Organizational Commitment

• Main Authors: LAI, YU-LIN, 賴昱霖
• Other Authors: LIN, CHIA-YEN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/c522j6

碩士 === 國立臺南大學 === 行政管理學系碩士在職專班 === 107 === As the trend of pluralistic educational reform affects the campus atmosphere, violent incidents occur frequently, which will be amplified while school campus is often flooded with widespread online misinformation. In addition, students’ adolescent minds are immature, and media literacy and life discipline must be guided; in these circumstances, campus management is faced with enormous challenges. This study investigated the effect of Tainan student affairs staff’s role identity and organizational commitment on the job performance. There were valid 401 questionnaires in total. The collected data was analyzed with SPSS 22 Statistics Software, and processing tools including descriptive statistics, reliability and validity tests, Pearson’s product-moment correlation, regression analysis. The major conclusions were reached. In Tainan, the student affairs staffs’ role identity, organizational commitment and job performance are highly relevant, and their significant further organizational commitment has partial mediating effect on the relationship between role identity and job performance. There are few studies on role identity and organizational commitment in Taiwan, this study makes up the research gap, and it indicates that awarding the staff on the regular basis can establish their self-esteem, increase their willingness for work retention in student affairs, and further upgrade their work experience and job performance. Based on the results, this study proposes suggestions to educational authorities and future researchers.