Summary: | 碩士 === 國立臺南大學 === 行政管理學系碩士班 === 107 === In the recent year, the business scandals have triggered the enterprises take the broader responsibility for the public. Therefore, Leaders set the activities of the corporate social responsibility, not only for maintaining the profitability and development, but also satisfying the needs of stakeholders relation to the company. On the other hand, the employees will be proud of their own organizations which have a good corporate reputation and system, and motivate them more willing to contribute to the organization. The purpose of this study was based on the perspective of Stakeholder theory and Social cognitive theory, and explores the relationship among team-level responsibility leadership, corporate social responsibility and individual-level organizational pride at the and organizational citizenship behavior-organizational(OCBO) through multilevel analysis. This study used the questionnaire survey method, mainly gathered from the employees of Taiwanese enterprises. A total of 800 questionnaires were collected, including 103 companies. The results suggested that the responsible leaders at the organizational level have a positive impact on the same level of corporate social responsibility, also impact on the individual level of organizational pride and OCBO. In addition, this study used HLM and Sobel test the multilevel mediation model, and found that corporate social responsibility and organizational pride have mediating effect between responsible leadership and OCBO. This study took into account the characteristics of the nest structure, and uses a multilevel analysis model for organizational and personal level data analysis. The research results could enrich the academic research of organizational behavior in the field of management. In practice, this study recommended three points for enterprises:(1) implement corporate social responsibility; (2) improve employees perception of CSR and motivate them participate in corporate social responsibility, and (3) foster employee pride in their organization.
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