Bricks as well as Clicks:The Categories and Strategies of Omni-Channel Retailing
碩士 === 國立清華大學 === 科技管理研究所 === 107 === With the emergence of novel technologies and the followed up new ways that people communicate with each other, retailers nowadays try to contact consumer through multiple touch points. Besides, due to the expansion of channels, many companies start to realize th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w8yst7 |