A Study of the Travel Attitude in the Infographic Design— A Traditional Craft Cultural Heritages of Taichung

• Main Authors: WANG, YUNG-FANG, 王詠芳
• Other Authors: LU, SHIN-YUN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/kzcd96

碩士 === 國立臺中教育大學 === 數位內容科技學系碩士班 === 108 === Taiwan has been called "Formosa" in the past. It is taken from Portuguese and has the meaning of "beauty". Taiwan, known as the beautiful island, has rich and diverse cultural heritages. According to the statistics of the national tourism situation of the Tourism Bureau in 2016, 29.8% chose to participate in cultural tourism, of which the traditional craft tourism participation rate was only 0.5%.According to statistics from the Ministry of Culture in 2018, students participated or appreciated craft activities was about 13.6%, and about 12.3% people studied craft skills.It can be seen that participation in the traditional craft cultural tourism needs to be improved. Taking the traditional craft cultural heritages of Taichung as an example.the purpose of this study was to create infographics and explore the differences in the impact of infographics on travel attitudes.It is expected to improve the participation rate of traditional crafts cultural tourism of college students. The research were divided into college students with gender, design and non-design.Through the literature to explore the infographic design and travel attitudes Through literature; Then use the case study to summarize infographics of related topics for future related design reference; The Expert validity test infographics and questionnaire;Finally, the questionnaire survey was conducted by purposive sampling, and analyzed travel attitudes with independent sample t test. The results of this study are shown as followings: (1) In the infographic design, data, information and knowledge are simplified, helping users to quickly understand content for future design reference. (2) There is no significant differences in travel attitudes due to genders: the average scores of travel attitudes of college students of different genders are close to agree, but there is no difference, which can indicate transgender characteristics. (3) There is difference in design and non-design students towards travel attitudes:the travel cognitive aspect has cross-domain characteristics; the travel affective aspect feels relevant infographics, and conveying streamlined information and visual guidance, will cause emotional resonance of relevant professional backgrounds people; In the travel behavioral facet, it leads to a travel attitudes that tends to travel inward.