The Influence of Perceived Benefits and Perceived Relationship Investment on Relationship Quality

碩士 === 國立臺北商業大學 === 企業管理系研究所 === 107 === In recent years, many brands are beginning to use the form of “Pop-up Stores” to market and promote their own products. The purpose is to convey the brand image and create a topic in a short period of time. The design of Pop-up Stores usually requires element...

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Bibliographic Details
Main Authors: Wang, Shih-Hao, 王士豪
Other Authors: Lai, Ming-Cheng
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/8xgrup

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