The Influence of Perceived Benefits and Perceived Relationship Investment on Relationship Quality
碩士 === 國立臺北商業大學 === 企業管理系研究所 === 107 === In recent years, many brands are beginning to use the form of “Pop-up Stores” to market and promote their own products. The purpose is to convey the brand image and create a topic in a short period of time. The design of Pop-up Stores usually requires element...
Main Authors: | Wang, Shih-Hao, 王士豪 |
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Other Authors: | Lai, Ming-Cheng |
Format: | Others |
Language: | zh-TW |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/8xgrup |
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