Metaphorically Scaring Sayings:The Effects of Visual Metaphor in Threat Persuasion Advertising

Metaphorically Scaring Sayings:The Effects of Visual Metaphor in Threat Persuasion Advertising

碩士 === 國立中山大學 === 行銷傳播管理研究所 === 107

Bibliographic Details
Main Authors:	Chen-Le Wu, 吳宸樂
Other Authors:	Hsuan-Yi Chou
Format:	Others
Language:	zh-TW
Published:	2019
Online Access:	http://ndltd.ncl.edu.tw/handle/zvuzcg

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