Metaphorically Scaring Sayings:The Effects of Visual Metaphor in Threat Persuasion Advertising
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 107
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/zvuzcg |
| id |
ndltd-TW-107NSYS5691015 |
|---|---|
| record_format |
oai_dc |
| spelling |
ndltd-TW-107NSYS56910152019-09-17T03:40:11Z http://ndltd.ncl.edu.tw/handle/zvuzcg Metaphorically Scaring Sayings:The Effects of Visual Metaphor in Threat Persuasion Advertising 「驚喻」良言:以視覺隱喻呈現威脅說服廣告效果之研究 Chen-Le Wu 吳宸樂 碩士 國立中山大學 行銷傳播管理研究所 107 Hsuan-Yi Chou 周軒逸 2019 學位論文 ; thesis 183 zh-TW |
| collection |
NDLTD |
| language |
zh-TW |
| format |
Others
|
| sources |
NDLTD |
| description |
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 107 |
| author2 |
Hsuan-Yi Chou |
| author_facet |
Hsuan-Yi Chou Chen-Le Wu 吳宸樂 |
| author |
Chen-Le Wu 吳宸樂 |
| spellingShingle |
Chen-Le Wu 吳宸樂 Metaphorically Scaring Sayings:The Effects of Visual Metaphor in Threat Persuasion Advertising |
| author_sort |
Chen-Le Wu |
| title |
Metaphorically Scaring Sayings:The Effects of Visual Metaphor in Threat Persuasion Advertising |
| title_short |
Metaphorically Scaring Sayings:The Effects of Visual Metaphor in Threat Persuasion Advertising |
| title_full |
Metaphorically Scaring Sayings:The Effects of Visual Metaphor in Threat Persuasion Advertising |
| title_fullStr |
Metaphorically Scaring Sayings:The Effects of Visual Metaphor in Threat Persuasion Advertising |
| title_full_unstemmed |
Metaphorically Scaring Sayings:The Effects of Visual Metaphor in Threat Persuasion Advertising |
| title_sort |
metaphorically scaring sayings:the effects of visual metaphor in threat persuasion advertising |
| publishDate |
2019 |
| url |
http://ndltd.ncl.edu.tw/handle/zvuzcg |
| work_keys_str_mv |
AT chenlewu metaphoricallyscaringsayingstheeffectsofvisualmetaphorinthreatpersuasionadvertising AT wúchénlè metaphoricallyscaringsayingstheeffectsofvisualmetaphorinthreatpersuasionadvertising AT chenlewu jīngyùliángyányǐshìjuéyǐnyùchéngxiànwēixiéshuōfúguǎnggàoxiàoguǒzhīyánjiū AT wúchénlè jīngyùliángyányǐshìjuéyǐnyùchéngxiànwēixiéshuōfúguǎnggàoxiàoguǒzhīyánjiū |
| _version_ |
1719251544899059712 |