Exploring the Influence of Consumer Emotional Experience on Intention to Continue Using Smart-Stores

• Main Authors: Hsuan Wei, 魏璿
• Other Authors: Chiu Chao-Min
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/ehg34x

碩士 === 國立中山大學 === 資訊管理學系研究所 === 107 === The brick-and-mortar storethat provides us with every day’s needs is now evo-lving. With the development of the supported technologys, the concept of smart store has been widely discussed and even applied directly. The purpose of smart store is to reduce the burden on those poor clerks. And perhaps provide more opportunity to im-plement other services.Convenience storesare the first ones to applied the concept of smart store, for its characteristicsfit the advantages of smart storethe most. The Xstore from Uni-President Chain Store Corporationhas beenusedas a sample in this study. With the Com-ponent ofUser’sExperience (CUE), we try to explore what subjective cognition the experience of smart storehas bring to users.This study divides the subjective cognition into (1)Perception of Instrumental Qualities(2)Perception of Non-Instrumental Qualities and(3)Emotion Experienceacc-rding to the CUE model.303 valid sampleswere collected through questionnaires, and SPSS version 24 and SmartPLS version 3.0were used for analysis.Since most of the past literature ignores the importance of emotional experience as a factor in influencing user’s decisions, this study will be extendedwith it. The pur-pose of this study is to explore which factorwill affect user’s choice, whether they are willing to choose the smart store next time or not. And also, if the factors will influence emotion, which in turn affects their continuance intention.With this study,we hope to support enterprises if they are willing to implementsmart store. With these actual data and analysis, enterprises will get to know what is actually important for users, and what might cause a failure.