| Summary: | 碩士 === 國立中山大學 === 經濟學研究所 === 107 === In the dynamic competitive environment, the era of information technology is constantly changing and innovation, the domestic automobile industry has also moved from the traditional to the energy-saving and carbon-reducing electric vehicles. The automobile continues to innovate and develop, and in the future, the unmanned vehicles will continue to be introduced, and the domestic automobile manufacturers will continue to make innovations. The competition between the two is also becoming more and more fierce, which has a great impact on the manufacturers themselves and the future development. Based on the theory of dynamic competition theory, this study discusses the fierce competition behaviors and strategies among domestic automakers, and then explores the relationship between the types of competitive interactions between firms and the number of competitive actions among firms. This study is based on the domestic listed auto companies Yulon Motor Co., Ltd, CMC, HOTAI MOTOR, and YNM.com, with the Taiwan News Wisdom Network database, from 2009 to 2018 for a total of 10 years, collecting Yulon Motor Co., Ltd, CMC, HOTAI MOTOR and YNM, The competitive interactive news related to listed companies such as Yuri, and further use the structural content analysis method to analyze the competitive action news of the past ten years, and analyze the data on a yearly basis. The empirical results of this study found that Yulon Motor Co., Ltd was the most concentrated (green-fuel hybrid vehicle marketing activity) and the lowest level of HOTAI MOTOR concentration (new car promotion). CMC is the dominant (new car promotion) for the highest level. The most frequently used types of the four manufacturers are Hetai. The most common types of actions are new car announcements, promotions, price increases/price reduction promotions.
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