A Study on the Strategy of Deepening the Value of Customers’ Need of Offline Food Retail Stores– A Case of Jiu Zhen Nan

碩士 === 國立中山大學 === 企業管理學系研究所 === 107 === Since the development of technology urged consumers’ behavior to change, the customer needs of the offline channels are in need of clarification to make sure the strategic positioning of the company is in-line with the status of the consumers nowadays and to d...

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Bibliographic Details
Main Authors: Chia-Jou Hsueh, 薛嘉柔
Other Authors: Cher-Min Fong
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/22tt28