Research on the innovative business model of music brokers : Music World Multimedia

• Main Authors: CHAO, SHENG-JIUE, 趙聖爵
• Other Authors: CAI, LING-LONG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/qm3a6h

碩士 === 國立屏東大學 === 文化創意產業學系碩士班 === 107 === 　　In Wen Shi Ren’s book ”The Future Business Opportunity” (2004),he pointed out that releasing personal albums is a big market in the future. The music world service provides people to release their personal albums, and how this service can develop a huge business market. This study is focusing on how to make a good use of their own music pieces to develop the huge market; using the theory of sharing economy、creating platform economics and digital economy in music management; how to utilize music management to develop new innovative business service models with the original scores; how music management could integrate with digital technologies and applications. 　　The study uses case study, investigate the innovative business services of music brokerage and its cross-domain innovation application, create digital music product service and its platform economy, digital economic operation value, explore the research, and conduct music broker innovation business service system testing, research, analysis, and verification of case research and development plans through the experimental field. By means of digital technology research and development of music industry service innovation , solved Taiwan's original music facing the Greater China music market and music brokers. To avoid substituted by mainland China It also creates a diversified application of music, innovative business service models and exemplary cases of cross-domain innovation applications. 　　The study discovered that through integrating music management innovative service model with economic activities could develop a platform and database, by using this new theoretical model of economic activities in the digital age, it develops a platform of global digital economy and international markets.The model also help Taiwan to spread out its unique culture around Chinese society to hatch a unicorn