The Study on Consumers' Avoidance Behaviors of Mobile Advertising
碩士 === 國立屏東大學 === 商業自動化與管理學系碩士班 === 107 === In recent years, mobile advertising has become a fast and convenient marketing strategy for businesses. However, the number of mobile advertising increases year by year, consumers start to have a negative attitude toward advertising. Therefore, how to re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p7vxpv |