The Effect of Y Generation’s Leisure Motivation toward Taiwanese and Japanese Cultural Capital Accumulation and Integration

• Main Authors: YANG, YUEH-TZU, 楊悅慈
• Other Authors: HUANG, LU-FENG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/4hmnm4

碩士 === 國立屏東大學 === 休閒事業經營學系碩士班 === 107 === 　　The exchange of Taiwanese and Japanese culture has been a long history. Today, the sign of Japanese culture can still be seen everywhere, such as Japanese cuisine, Japanese-style scenery, media programs, and even the pronunciation of Taiwanese languages. The Y generation has gradually become the backbone of Taiwanese society, most of the literature points out that the Y generation is a group that is glad to enjoy life, and is used to use the Internet to search for information of the outside world. Many statistics show that compared with other generations, the Y generation’ s cultural acceptance about Japanese culture is the highest. 　　Under the trend of multiculturalism, leisure activities play an important role, and the cultural activities have the effect of enrich spiritual. Therefore, the first purpose of this study was to understand whether Y generations participated in Taiwanese and Japanese culture in order to increase knowledge and enrich themselves. Second, to understand whether Y generation participated in Japanese cultural activities could accumulate Japanese cultural capital, and third, to understand whether Y generation participated in Taiwanese cultural activities could accumulate Taiwanese cultural capital. Last but not least, to understand whether both Taiwanese and Japanese cultural capital are cultural integrating or not. The formal data were collected by convenience sampling methods and had 319 effective samples. The data analysis method firstly detected the reliability of the pre-test questionnaires, and the Cronbach's α coefficient of each facet was in the acceptable reliability range. The formal questionnaire’ s unsuitable items were deleted by the item analysis after been collected, then used the regression analysis and correlation analysis to test the research hypothesis. 　　The study found that the intellectual motivation was not the main motivation for Y generation to engage in cultural activities, but whether they engaged in Taiwanese or Japanese cultural activities contributes to the accumulation of cultural capital, and the Taiwanese and Japanese cultural are integrating. In the end, this study also suggested the follow-up researches that could try to explore other motivation items about cultural activities participation or the difference between the Generation’ s cultural capital accumulation.