A Quicker Method to Promote Mobile Payment – An Integrated Perspective
碩士 === 國立澎湖科技大學 === 行銷與物流管理系服務業經營管理碩士在職專班 === 107 === Mobile payment offers many opportunities for the financial industry and opens up a variety of payment methods. Hundreds of mobile payment services have been launched and introduced worldwide. However, many products have failed since they were lau...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8rf765 |
| Summary: | 碩士 === 國立澎湖科技大學 === 行銷與物流管理系服務業經營管理碩士在職專班 === 107 === Mobile payment offers many opportunities for the financial industry and opens up a variety of payment methods. Hundreds of mobile payment services have been launched and introduced worldwide. However, many products have failed since they were launched. This study analyzes whether these mobile payments are still relevant in the era of rapid financial development. It uses the structural equation model for analysis and will discuss and categorize the reasons for the resistance of customers in the past. It explores the reasons for Taiwans mobile payment customer resistance through self-determination theory and innovation resistance theory to explore the resistance factors. The purpose of this study is to explore the causes of resistance through a comprehensive perspective and to find solutions that enable the banking industry to drive mobile payments faster.
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