| Summary: | 碩士 === 國立高雄科技大學 === 管理學院高階主管經營管理碩士在職專班 === 107 === Corporate Social Responsibility (CSR) has received more and more attention in recent years. Many studies have confirmed that corporate practice of CSR can enhance corporate image and corporate competitiveness. In addition, corporate social responsibility and employee's workplace happiness and consumer purchasing will also be positive. However, in the academic data record that the most of the practical and research cases are concentrated in large enterprises with multinational and listed cabinets. The thesis would discuss and analyze that compared with large enterprises, how can SMEs effectively use social capital in the context of limited resources, and promote CSR through cooperation and interaction with internal and external partnerships.
This thesis used exploratory research to record the case company through the Taiwan Gangshan Dist region's industrial chain and used the characteristics of strategic alliances encourage other local SMEs in implement CSR. In April 2019 the case company with local SMEs successfully co-held " Taiwan Gangshan Dist Contemporary Art Warehouse International Exchange Program". Through the research case actual implementation and analysis, it can be known that when SMEs promote CSR implementation can adopt a joint execution in the local industry chain. In addition to enhancing corporate image, more importantly, SMEs participate CSR joint participation in sponsorship activities it can strengthen the promotion of business partnerships between sponsoring companies.
The majority of SMEs in Taiwan are willing to do CSR for a local communities and the society. However, in the real situation that lack of experience and the failure to find relevant practical cases for reference, many SMEs could not find the way to do CSR. The thesis record the process of SMEs co-held contemporary art activities and analyze the benefits from SMEs stakeholder and strategic alliances perspective. The thesis provides a reference case for the future SMEs to implement corporate social responsibility.
Keywords: Corporate Social Responsibility (CSR), Small and Medium-sized Enterprises (SMEs), Stakeholders, Corporate Sponsorship, Strategic Alliances
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