The Representation of Community Lifestyle in Multicultural Aesthetic - Based on the Marshmallow Girls

• Main Authors: KUO, PEI-TING, 郭霈音
• Other Authors: KUNG, TIWAN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/6k3bxx

碩士 === 國立高雄科技大學 === 創新設計工程系 === 107 === There have been many different interpretations and standards for beauty since ancient times. The prejudiced mainstream body aesthetic of the past has gradually developed into a multicultural aesthetic society. The phrase “ Marshmallow girls” has turned the negative image of large-sized girls into a positive one. In order to obtain an objective approach on the ethnic symbols of Marshmallow girls, this study utilized the design field and supplemented the points with cultural sociology. It analyzes the ethnic symbols of Marshmallow girls by using a documentary analysis method and interviews 14 large-sized girls in a semi-structured interview method. This study summarizes the ethnic symbols of Marshmallow girls into three conceptual models of the CSS Triangle: Conformist Mentality, Self-Identity, and Symbolic Creativity. According to the results of this study, although Marshmallow girls are no longer obsessed with the beauty myths of “skinny beauty”, they still pursue figure-flattering clothes. Their “conformist mentality” still show hints of the past aesthetics of “skinny beauty” on them. However, exercise has become more of a personal health appeal. This is perhaps the best embodiment of “self-identity”. Not only has the negative stereotype of “fat” been flattened, but the body aesthetics of the masses has also changed. The rise of many Marshmallow actresses, the acceptance of different body aesthetics, and the change in ability to buy appropriate sized clothing for different body sizes has resulted in the stimulation of “symbolic creativity”, which has become a part of the multicultural aesthetic of the body.