Investigating influence of Travel App Continuous Use—From the Perspective of the Use and Gratification Theory.

碩士 === 國立高雄科技大學 === 行銷與流通管理系 === 107 === The travel Apps encoded with a variety of functions nowadays have become indispensable because they not only improve the technologies adoption in the travel industry, but also increase the user experience. Their various functions to promote dynamic user ex...

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Bibliographic Details
Main Authors: TSAI, ZONG-SHIUAN, 蔡宗軒
Other Authors: YEH, HSIAOPING
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/sq5zr2