The Study of Investment Benefit Assessment Model of Technology Application for Convenience Stores : A Case of selling fresh food by Smart Vending Machines

• Main Authors: HSIEH,CHIA-FANG, 謝佳芳
• Other Authors: OU,TSUNG-YIN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/n8czh9

碩士 === 國立高雄科技大學 === 行銷與流通管理系 === 107 === With the rise of smart retail and digital transformation issues, companies want to introduce new technology to transform, but face many problems, for convenience store to invest in smart vending machines in Site Specifity, facing management and Practical challenges, but in the past no one has deep and specific discussion, this new mode of business model for convenience stores, whether it can solve the pain point of changing business models, the focus of this research . Therefore, this study is based on the actual information of the Smart Vending Machines placed in the Science-based Industrial Park. Through collecting sales data and interviewing with the owners, the datas needed for the research are collated, and the model hypotheses of different situations are established. The Monte Carlo method will be used. The data simulates the distribution of demand and produces a net present value cash flow statement for different scenarios for subsequent analysis. According to the results of different scenarios, the investors are given strategic Suggest in different investment periods: the net present value of the initial investment is negative due to the establishment of the machine, and should focus on its own strategic planning, according to the Sales period estimate the number of replenishment times and the growth of profit margins; and in the medium-term investment, the number of goods to be reduced should not be lower than the original one-fourth, otherwise the profit growth space will slow down; In the later stage investment, we should consider the cost factor that rises with the time. It should be calculated that in the case of rising costs, investors should consider setting stop to invest.