Study on Customer Satisfaction and Importance of Sales at Chaojin Set-net Fishing Company in Hualien County

• Main Authors: CHEN﹑PING-CHAO, 陳炳詔
• Other Authors: LIAO﹑YIH-YIA
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/55je99

碩士 === 國立高雄科技大學 === 漁業生產與管理系 === 107 === Taiwans fisheries are currently facing many difficulties. The global marine resources are depleted and the management system of international organizations is set. In particular, the restrictions imposed by offshore fisheries are more stringent than in the past. Japans neighboring countries have already lowered the proportion of offshore fisheries to shift the focus of fishery production to this. Management and development of offshore fishery resources along the country. At present, Taiwans offshore fisheries face the shortage of manpower and aging of their nationality. The depletion of offshore resources and the continued maintenance of fishery resources are still in the works. According to the questionnaire survey of the Chaojin Fishing Ground, most of the buyers are mainly neighboring residents and they are too old, and there is a lack of foreign tourists to visit and purchase. How to make rational use of existing resources and enhance the importance and value of catch products, and even operate additional output value. It can cooperate with the government and management units to achieve the six-level industrial scale of primary production, secondary processing and tertiary sales transformation. Transform and upgrade traditional industries.To achieve the goal of profitability in the local area. This study adopts a questionnaire survey method to explore the situation of customers visiting Hualien County’s Chaojin Set-net Fishing Ground. Study consumer motivation, importance and satisfaction, and analyze consumer basic information and characteristics. A total of 250 official questionnaires were issued, and 234 valid questionnaires were valid. The effective recovery rate was 93.6%. After research and analysis, the conclusions obtained and the analysis of each item are of high reliability. Therefore, this questionnaire is suitable for the fishing sales survey of the Chaojin fishery. The data collected in the questionnaire were statistically analyzed using the SPSS24.0 software package. Narrative statistical analysis, factor analysis, Pearson correlation, no parental analysis, IPA and SWOT analysis were used to explore customer consumption habits and The business expectation and improvement of the fishery. Taking the Chaoyu Fishing Ground as the research object, it has a long history of operation and has been passed down for three generations. Second, it has solid experience and technology. Furthermore, the Qixingtan Scenic Area, which faces the gold level, has many tourists and is easy to visit. At present, the operators of the family business, in fact, the operation is thick, the background of scholars who have researched fisheries, the integration of production and learning, the achievement of industrial upgrading and transformation, and the development of Jiahui in the field. Keywords: Chaojin Set-net fishing ground, SWOT analysis, industrial transformation and upgrading, profit in place