A Customized One-Stop Service Model- A Case Study on the Ritual Culture Industry

• Main Authors: CHEN, YI-AN, 陳誼安
• Other Authors: KO, PO-CHANG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/jhy6tc

碩士 === 國立高雄科技大學 === 資訊管理系 === 107 === The act of sacrificial offerings originated from the ancient Chinese Shang Dynasty and can be divided into two things: sacrificial offerings and ancestral rites. Sacrificing the heavens and the earth is a way to repay the virtues of the heavens and the earth, and worshipping the ancestors is a way to fulfill the filial piety. Both of these have profound Chinese cultural significance. With the development of modern human society and ideological concepts, the connotation of sacrificial offerings has also been improved, changed, and internalized into a psychological level of emotional support. Therefore, people’s beliefs become a part of life. The high-density temples in various towns and villages in Taiwan are highly integrated into life. The public has a fixed time every year to participate in various festivals and blessings. The necessary supplies used for various ritual activities are praying cash, incense, meat, food, drinks, fruits and some special foods that represent a specific festival. For example: eating spring rolls during the Ching Ming Festival is to pray for ancestors, as well as making rice dumpling during the Dragon Boat Festival. These are all typical traditional Chinese cuisines. The celebration of food is an allusion to the festival season. Nowadays, society has evolved with science and technology. The distance between urban cities and rural towns are ever-changing. The lifestyles of the population have also changed and simplified. However, the rituals and customs of folk continue the faith and tradition that retain old culture and that will remain. Even though people’s ideologies have become more liberal, the culture of traditional sacrifices will not disappear. In conclusion, based on the hope that the ritual culture ceremony will be passed on forever, it is also expected that in the busy industrial and commercial society, we can use this modern research technology to plan and build a one-stop innovative service to make the whole ritual process and supplies preparation more complete, and more efficient. In addition, due to the increase in convenience, in order to serve different customers with different preferences for various kinds of ritual activities, this study also proposes the feasibility of customized services, which should be able to improve customer satisfaction more effectively and provide related rituals at the same time. The information to further strengthen the management of customer relationships and retain Chinese traditional culture.