Environmental Sustainability, Customer Satisfaction and Brand Loyalty: The case study of textile industry

• Main Authors: CHANG, YI-HSIN, 張譯心
• Other Authors: LIN, YING- SHING
• Format: Others
• Language: en_US
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/m47pvg

碩士 === 國立高雄科技大學 === 國際管理碩士學位學程 === 107 === This research studies the relationship among the issues of Environmental sustainability, customer satisfaction and brand loyalty, using the textile industry as the case study. The study tries to integrate the conflicting concerns for fashion and environmental concepts. Fast fashion and cheaper price result textile industry to change very fast and cause waste and environmental issues. To protect the environment, apparel companies must pay attention to environmental issues in order gain sustainability by using environmentally-friendly materials for clothes. Recycling, Reuse and reducing hazardous material should be the priority concern for textile industry for environmental sustainability, so that consumers know that the brand cares about the global environment so as to generate brand loyalty.