The Determinants of Customer Intention to Use Social Networking Sites (SNS) as a Shopping Channel: Dual Models of Technology Acceptance and Social Influence Factors
碩士 === 國立高雄科技大學 === 國際管理碩士學位學程 === 107 === Nowadays, the free movement of social commerce in social networking sites (SNS) are growing. However, the determining factor which influenced the intention to use SNS as a shopping channel needs to be studied further. Therefore, a study of the customer inte...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22qbe2 |