The Study of Key Successful Factors for Company H's New Product Launch

碩士 === 國立高雄科技大學 === 國際管理碩士學位學程 === 107 === With the trends that life cycles of launched products shorten than before for the raising competitive dynamics environments, corporations should launch new products continuously for maintaining the competitiveness. However, numerous costs should be invested...

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Bibliographic Details
Main Authors: ZHANG, Yu-Ru, 張郁儒
Other Authors: YANG, JING-FUH
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/r4449b