A Study of Factors Affecting on Professional Consumers' Purchase Intention Case study: E-commerce model of Plumbing & Electrical Distribution

• Main Authors: SHIH-FANG, CHIU, 邱詩芳
• Other Authors: KUO-TSUNG TSENG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/h4uaaw

碩士 === 國立高雄科技大學 === 航運管理系 === 107 === Abstract In Taiwan, the development of the construction industry has driven the rise and fall of the traditional plumbing & electrical distribution industrial. In recent years, due to the alternation of generations and the growing prosperity of the construction industry, many second generations have returned to their homes to inherit their operations. The second generation has a new perspective on traditional industries. As the second generation, even the third generation, we are very familiar with technology products from childhood. Whether it is computers, mobile phones, etc., products that can access the Internet can be operated very smoothly. If we can use the skills of smart devices, Cooperating with the traditional plumbing & electrical distribution industrial that require high professionalism, there will be great changes, but this study has found through experts questionnaires that most of the current traditional plumbing & electrical distribution industrial do not favor online shopping, because there are many problems in online shopping for the traditional plumbing & electrical distribution industrial development. Need to be resolved, this paper takes the research object of the traditional plumbing & electrical distribution industrial behavior, analyzes whether the services provided by the common traditional plumbing & electrical distribution industrial website on the market meet the needs of professional consumers, and raises questions and suggestions. It is also expected that this research can also be applied. In Taiwans other professional industries with high professionalism, it will bring new business opportunities to more traditional industries. In this study, Bhattacherjees three-faceted trust measure model was used to measure the factors of professional consumer purchasing intention of hydropower materials, and to understand the influence of professional consumer background variables on purchasing intentions, as a reference for hydropower materials business development network platform. The results of the study are organized as follows: 1. Due to the need to identify the professionalism of the materials and the high degree of similarity and complexity of the accessories, online platforms that provide multiple search (to map, voice search) can help improve the accuracy of the items. 2. Most of the network platforms must be filled with a certain amount to free shipping. However, the number of hydropower materials is not available to professional consumers during repair and construction. If they can provide matching solutions, for example, shipping discounts are available when ordering several times. Matching the amount will make the consumer choice more flexible. 3. When professional consumers purchase plumbing & electrical material, price and quality are also one of the reference factors. The price and quality in the market are uneven, and the network platform needs to pay more attention to the labeling. Keywords: plumbing & electrical distribution industrial, e-commerce, trust, sales model, e-commerce.