| Summary: | 碩士 === 國立高雄科技大學 === 企業管理系 === 107 === From the perspective of a mansionbuyer, cost-effectiveness is always the mentality of most buyers. On the other side,from the perspective of a mansionsupplier,housing development involves complicated factors such as land price, land policy, building site conditions, building regulations and user behaviors.It is not easy to satisfy all the needs of buyers.Under the premise of price, the final functionalities of a mansion are really a trade-off between actual price paid and relative functional accomplishment.
In the past, the research on housing preference or decision-making factors in purchasing was mainly based on the location functions, product attributes, housing quality and economic factors,there is few research focusing on spatial planning and using room type.To contribute to this research gap,this study employed the Analytic Hierarchy Process (AHP) to explore the preferences of different room types for spatial planning and residential use from the perspective of supply and demand.
According to the research results, no matter what housing type, the needs of a mansion buyer focus on the three aspects, namely, " functional space ", "residence quality" and "architectural quality". Furthermore, six factors including "space circulation","building physical environment ","flexible space", "construction quality", "disaster prevention ",and "storage space" are considered to be the key factors.Factors that are less important to a mansion buyer include："domestic electrification", "smart home appliances, "environmental facilities",and "pet facilities".
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