Exploring the Influence of Environmental Concern on the Behavior Intention of Using Electric Motorcycle by Appling the Theory of Planned Behavior

• Main Authors: CHEN,CHI-ANG, 陳琦昂
• Other Authors: LIN,WEN-BAO
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/wh7yj6

碩士 === 國立高雄師範大學 === 事業經營學系 === 107 === This study applied the attitude, subjective norm and perceived behavioral control of the Theory of Planned Behavior and extended structure-green consumption cognition to explore the impact of environmental concern on the behavioral intention of using electric motorcycles.Data collection and analysis were conducted using internet questionnaire survey and statistical software SPSS.The results showed that environmental concern have positive and significant effects on attitude, subjective norm, perceived behavioral control, green consumption cognition and behavioral intention.Attitude, subjective norm, and perceived behavioral control have positive and significant effects on behavioral intention. However, green consumption cognition does not have a significant impact on behavioral intention.Between environmental concern and behavioral intention, attitude plays complete mediation, while subjective norm, perceived behavioral control and green consumption cognition play partial mediation.Besides, the Theory of Planned Behavior has a good explanatory power in this research,among the three variables, attitude has the greatest influences. Finally, it is recommended in this study to strengthen consumers environmental responsibility and altruistic ethics, and prepare for the policy subsidy transition.