Study of the Purchase Motivation and Decision Factor of Original Cake Shops in Kaohsiung.
碩士 === 國立高雄師範大學 === 經營管理碩士在職專班 === 107 === The purpose of this study is to discuss Purchase Motivation and Requests from different backgrounds of consumers and analyze the relationship among Personal Factors, Purchase Motivation, and Decision Factor. The present study employs a questionnaire survey...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d3742c |