The Research on the Influence of Internet Word-of-Mouth on Hotel Reservation Intention
碩士 === 國立高雄餐旅大學 === 餐旅研究所在職專班 === 107 === The purpose of this study is to understand the influence of Internet word-of-mouth on consumers' willingness to make reservations, and conducts a quasi-experimental method to observe the relation between the variables and the corresponding variables. Th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7cnk25 |