The Study on Congestion Charge on Tourists’ Willing-To-Pay, Tourism and Ecological Benefits--Use Yilan County as Example

• Main Authors: SU, CHUNG-TA, 蘇仲達
• Other Authors: YU, CHIEN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/5ra4zz

碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 107 === 　　The number of tourists visiting Yilan increases year by year after National Freeway No. 5 completed and has caused effects on local transportation, ecological environment and quality in tourism. Several solutions are proposed and discussed. One of them is to ask the drivers to pay the congestion charge when entering the Yilan area. 　　The Contingent Valuation Method (CVM) has been used to estimate the tourists’ willingness to pay (WTP) of the congestion charge then visiting Yilan County and to investigate the influence between tourists’ background and place attachment. The study population consisted of 326 adults who had been to Yilan County. The findings revealed that: (1) the mean and the median of WTP for congestion charge is 82.40 NTD and 96.00 NTD, respectively. More than 50% of tourists believe that the traffic jam of National Freeway No. 5 and ecological carrying capacity will be improved by taking the congestion charge. (2) Tourists are willing to pay higher congestion charge including the following categories: (a) the higher income tourists, (b) tourists who are suffering more traffic jams, (c) tourists that have identity to Yilan County and congestion control policy. (3) The "high occupancy vehicle restriction for all lanes in rush hours" revealed the highest identity among all charging control measures. (4) According to the traffic flow proved by the Ministry of Transportation and Communications, the congestion charge can create approximately 300 million NTD benefit annually, which can be used to improve the transportation, tourism and ecological environment in Yilan County.