| Summary: | 碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 107 === National Highway No. 5 traffic jam is well known throughout the country. Although the government and the private sector have all envisaged a solution, they have not achieved results.This study attempts to propose a dynamic "ramp fee" charging system that is levied and adjusted in accordance with the serious situation of the traffic jam. Through the understanding of the passers-by to the traffic jam and the willingness to pay the price, we attempted to solve the problem of traffic jam on National Highway No. 5 by means of the "price system". This study uses the Contingent Valuation Method (CVM) to estimate the willingness to pay for tourists ramp fees, and to explore the impact of population background, environmental attitudes, Charge control approval, Traffic jam tolerance, the impact on it. For the 20-year-old tourists who have visited Yilan, a total of 545 valid samples were obtained.The results of the study found that: (1) The estimated price of the ramp fee estimated by the complex regression model is 10.10 yuan, which is expected to reduce the traffic flow by 52.5%. (2) Charge control approval, environmental attitude, and demographic background are predictive of the willing price of the ramp fee (3) The congestion tolerance is not predictive of the willingness to pay for the ramp.The results of this study can provide reference for relevant management units and subsequent research.
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