| Summary: | 博士 === 南華大學 === 企業管理學系管理科學碩博士班 === 107 === For understanding the intention of tourists who visit community painting, this research applies the theory of planned behavior to study the tourists' intentions and opinions. Tourists are interested in new graffiti, 3D visual arts, and local image. The questionnaire was distributed and collected in the community and the results indicated that the tourists' attitudes, subjective norms, and perceived behavioral control had positive effect on their intention respectively. Attitudes has the most significant impact on the intention. The construct of attitudes and perceived behavior control have mediation effect on the subjective norms to the intention. According to the result of semi-structure question, tourists prefer that the authority could provide convenient city bus and friendly restroom as well as creative souvenir. Moreover, increasing painting areas, repairing the picture and keeping genuine painting style help sustainable tourism development of the community. In conclusion, the authority should create new issues to meet tourists' need and build three schemes including sustainable tourism model, regional revitalization and brilliant spotlight to promote the community painting, residents participation and comprehensive community development.
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