Examining the Relationships of Destination Brand Equity and Destination Familiarity on Travel Intention
博士 === 南華大學 === 企業管理學系管理科學碩博士班 === 107 === In a highly competitive market, marketing staff are always looking for solutions to strengthen what can be called their destination values (unique place, services, and human resources, etc.). They do this by concentrating on vital factors which can enhanc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9r5mmx |