The Study of the Influence Among Brand Awareness, Customer Review, Perceived Value, Perceived Quality and Price on Purchase Intention--An Example of Vietnam

碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 107 ===   The study presented the general theories of smartphone buying behavior and the factors influencing smartphone purchase intentions. The study based on theoretical foundations and previous studies on the influence of factors on the intent to purchase smartp...

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Bibliographic Details
Main Authors: NGUYEN HUU HOANG, 阮友黃
Other Authors: CHI, HSIN-KUANG
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/maxt2m

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