Analysis of Factors for Consumers to Buy Wooden Craft Products

碩士 === 南華大學 === 產品與室內設計學系 === 107 ===   This study investigated consumer preferences regarding factors such as "pratical crafts," " Personalized process," Appreciative process," and so on, when purchasing wooden craft products. To the consumer in Taiwan,we designed questions...

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Main Authors: DONG, YU-YIN, 董育吟
Other Authors: CHENG, SHEN-FU
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/7599tq
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spelling ndltd-TW-107NHU000380032019-07-09T13:47:50Z http://ndltd.ncl.edu.tw/handle/7599tq Analysis of Factors for Consumers to Buy Wooden Craft Products 消費者購買木製工藝產品因素之分析研究 DONG, YU-YIN 董育吟 碩士 南華大學 產品與室內設計學系 107   This study investigated consumer preferences regarding factors such as "pratical crafts," " Personalized process," Appreciative process," and so on, when purchasing wooden craft products. To the consumer in Taiwan,we designed questions, collected objective data using questionnaires, conducted statistical analyses, the total number of questionnaires is 349,the number of valid questionnaires collected was 308, and the effective recovery rate is 88.25%.   According to statistics and analysis from the questionnaire, and used our findings to draw conclusions and make specific recommendations regarding wooden craft products, manufacturing, sales, and future research. Our conclusions are as follows: 1.Consumers from different backgrounds have very consistent and positive preferences for " pratical crafts " in "door shape and material." 2.Consumers from different backgrounds have slightly different views regarding "Personalized process"; however, they tend to prefer " lamp shape " and "other shape" structures. 3.Consumers from different backgrounds have very consistent and positive preferences for "the shape of animal" in " Appreciative process. " CHENG, SHEN-FU 鄭順福 2019 學位論文 ; thesis 79 zh-TW
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language zh-TW
format Others
sources NDLTD
description 碩士 === 南華大學 === 產品與室內設計學系 === 107 ===   This study investigated consumer preferences regarding factors such as "pratical crafts," " Personalized process," Appreciative process," and so on, when purchasing wooden craft products. To the consumer in Taiwan,we designed questions, collected objective data using questionnaires, conducted statistical analyses, the total number of questionnaires is 349,the number of valid questionnaires collected was 308, and the effective recovery rate is 88.25%.   According to statistics and analysis from the questionnaire, and used our findings to draw conclusions and make specific recommendations regarding wooden craft products, manufacturing, sales, and future research. Our conclusions are as follows: 1.Consumers from different backgrounds have very consistent and positive preferences for " pratical crafts " in "door shape and material." 2.Consumers from different backgrounds have slightly different views regarding "Personalized process"; however, they tend to prefer " lamp shape " and "other shape" structures. 3.Consumers from different backgrounds have very consistent and positive preferences for "the shape of animal" in " Appreciative process. "
author2 CHENG, SHEN-FU
author_facet CHENG, SHEN-FU
DONG, YU-YIN
董育吟
author DONG, YU-YIN
董育吟
spellingShingle DONG, YU-YIN
董育吟
Analysis of Factors for Consumers to Buy Wooden Craft Products
author_sort DONG, YU-YIN
title Analysis of Factors for Consumers to Buy Wooden Craft Products
title_short Analysis of Factors for Consumers to Buy Wooden Craft Products
title_full Analysis of Factors for Consumers to Buy Wooden Craft Products
title_fullStr Analysis of Factors for Consumers to Buy Wooden Craft Products
title_full_unstemmed Analysis of Factors for Consumers to Buy Wooden Craft Products
title_sort analysis of factors for consumers to buy wooden craft products
publishDate 2019
url http://ndltd.ncl.edu.tw/handle/7599tq
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AT dǒngyùyín xiāofèizhěgòumǎimùzhìgōngyìchǎnpǐnyīnsùzhīfēnxīyánjiū
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